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Article

09.05.2017

Why It’s Important to Understand the Donor Journey

Just as the for-profit world has a customer journey, so the nonprofit world has a donor journey. If you’re not thinking about a donor’s interaction with your organization in this way, you may be losing sight of your donor as an actual person. We preach the donor journey pretty heavily, as we’ve found it to be a key point to Persona Marketing. So we’ll take it from here and do the defining, translating, and allegorizing to break down the customer journey into terms that mean more to you.