Year-End

Based on data from 17,263 year-end emails sent by 151 nonprofits, this guide presents five data-driven tests every organization should run in their year-end fundraising campaign. Counterintuitive insights—like the value of sending on weekends and reaching out early in December—give nonprofits a competitive edge during the most crowded giving season of the year. These are not generic best practices but hypotheses grounded in real campaign data that fundraisers can test immediately.

Fall is a critical time for nonprofit auction planning, whether you're hosting a live, silent, or online event. This post shares five practical strategies to help organizations prepare their auction items, engage supporters, and maximize fundraising results before the year-end giving season kicks into high gear.

Year-end giving campaigns are a critical revenue driver for nonprofits, but the work doesn't stop on December 31. This post outlines strategies to capture momentum from your year-end campaign into the new year, converting first-time donors into loyal supporters through thoughtful follow-up.