Year-End

With end-of-year fundraising deadlines approaching, this guide offers five actionable tips to close more gifts: make personal phone calls using a sample script, convert your homepage into a donation page with a lightbox, test the donor journey on desktop and mobile, send more emails to account for low open rates, and recycle high-performing past campaigns to save time.

With crowded inboxes during year-end giving season, making your appeal stand out is critical. This post shares practical strategies for crafting compelling year-end appeals that cut through the noise, connect emotionally with donors, and drive more donations before December 31.

Three new realities are reshaping year-end giving in 2021, and nonprofits that engage with them can significantly boost their campaigns. This post breaks down each new reality and provides actionable strategies to capitalize on shifting donor behaviors and giving trends before December 31.

December 31 generates more than twice the donation volume of GivingTuesday — $3.07M vs. $1.28M in 2019 Bloomerang data, with an average gift of $397 vs. $168. Treat GivingTuesday as the season opener, not the peak.

A successful year-end giving campaign doesn't come together overnight — it requires careful planning across multiple channels and stakeholders. This post walks through eight concrete steps for building a year-end giving campaign, from setting goals and crafting your appeal to timing your asks and following up with donors after the campaign closes.

Facebook fundraising tools offer nonprofits a low-cost, high-reach channel for year-end giving campaigns that tap into donors' social networks. This post rounds up some of the most creative and effective end-of-year Facebook fundraising campaigns from nonprofits, with takeaways you can apply to make your own social fundraising more compelling.

A New Year thank you campaign is a strategic opportunity to deepen donor relationships while the spirit of giving is still fresh. Personalizing your outreach, sharing impact stories, and expressing genuine gratitude can set a positive tone for the year ahead. These early touchpoints help reinforce donor loyalty and encourage continued support.

Year-end fundraising is a critical period for nonprofits, but donor engagement doesn't happen on its own. These four strategies help organizations stay top of mind with donors during the holiday giving season through personalized outreach, compelling impact stories, and timely calls to action.

IRS rules require written acknowledgment for gifts of $250 or more. A practical FAQ on what to include, when to send, how to use Bloomerang to generate and mail statements, and what triggers the requirement for goods-and-services disclosures.