Insights

The CARES Act included forgivable payroll protection loans that nonprofits were eligible to apply for, offering immediate relief during the economic fallout of the COVID-19 pandemic. This post explains how nonprofits can access those funds, what requirements apply, and what steps to take to move quickly before funding runs out.

When in-person donor meetings and events are no longer possible, nonprofits must find creative ways to maintain the personal connections that drive generosity. This post outlines six practical strategies for staying meaningfully connected with donors remotely — from virtual coffee chats and video thank-yous to social media engagement and handwritten notes.

A survey of 2,502 nonprofit professionals reveals sector-wide sentiment about fundraising prospects and the challenges organizations expect to face. This post shares key findings from the research, including how nonprofits plan to adapt their strategies and what factors are most likely to influence their revenue.

Every donor has one fundamental question before giving: why should I donate to you and not another organization? This post explores how to craft a compelling value proposition that answers that question clearly, and outlines actionable steps nonprofits can take to refine their messaging and attract more donors.

Donors are not primarily motivated by the act of giving itself, but by the change they believe their gift will create in the world. This post explores what donors are truly seeking when they give, and how understanding their end goal can help nonprofits craft more resonant appeals and build stronger, longer-lasting relationships.

More than 1,100 nonprofit professionals weighed in on their favorite fundraising and nonprofit blogs, providing a crowdsourced guide to the most valuable online resources for the sector. This post compiles their top recommendations across fundraising, leadership, and nonprofit management to help you find the voices worth following.

Research suggests that fundraisers who spend more time with donors, rather than behind their desks, raise more money and report higher job satisfaction. This post explores findings on how donor face time affects giving outcomes, and offers practical guidance for restructuring your schedule to prioritize relationship-building over administrative tasks.

Connecting donors with beneficiaries can transform giving from a transaction into a meaningful relationship. When supporters see the direct impact of their contributions, they become more emotionally invested in the mission. Nonprofits that create these personal connections often see stronger donor loyalty and increased long-term giving.

Corporate sponsorships offer nonprofits a powerful way to fund programs while giving businesses valuable community visibility. Success requires identifying the right partners, crafting compelling proposals, and delivering on promised benefits. Building authentic, mutually beneficial relationships with corporate sponsors can lead to multi-year commitments and expanded organizational reach.