The Kindful Blog

Acquiring new donors is costly, so making that investment pay off is critical to long-term sustainability. This post explains what happens after acquisition and reveals two key strategies for converting new donors into loyal, repeat supporters — turning your acquisition spend into lasting donor relationships.

A curated directory of 16 foundations — from the W.K. Kellogg Foundation to regional funders in Detroit and Kentucky — for nonprofits serving youth, with priorities, geographic focus, and application links for each.

Storytelling is one of the most powerful tools nonprofits have for inspiring action, whether for advocacy or fundraising campaigns. This post presents a practical storytelling framework for crafting emotionally compelling narratives that connect with supporters, move them to act, and drive results for your mission.

Three new realities are reshaping year-end giving in 2021, and nonprofits that engage with them can significantly boost their campaigns. This post breaks down each new reality and provides actionable strategies to capitalize on shifting donor behaviors and giving trends before December 31.

Twenty-one funders for environment and conservation work — from the Green Climate Fund to Keep America Beautiful — covering climate, ocean conservation, grasslands, environmental education, and community environmental justice.

GivingTuesday is one of the biggest fundraising opportunities of the year, with nonprofits collectively raising $2.6 billion in 2024 and Bloomerang customers alone raising a record $56 million. This resource hub compiles everything nonprofits need to prepare a successful GivingTuesday campaign, from planning timelines and messaging templates to strategies for converting one-time donors into recurring supporters.

Legacy giving — or planned giving through bequests — offers nonprofits an average gift of $32,000 and an exceptional return on investment. This post outlines five practical steps to start a bequest program: identifying long-term loyal donors, creating a dedicated legacy giving webpage, weaving legacy messaging into existing materials, and making the ask confidently even during uncertain times.

Not all donors are the right fit for every nonprofit, and identifying your ideal prospective donor is the foundation of an effective acquisition strategy. This post walks through how to profile your best current donors, pinpoint what makes them loyal supporters, and use that insight to find and attract more like them.

Digital fundraising is transforming how nonprofits engage supporters, and your board can be a powerful force multiplier when they embrace it. This post shares strategies for inspiring and equipping board members to champion your digital fundraising efforts — expanding your reach and driving more online donations.