The Kindful Blog

Donor prospecting is the practice of identifying and researching potential supporters who are most likely to give — and in a post-pandemic environment, effective outreach is more critical than ever. This guide walks through how to build a strong prospecting strategy using data, wealth screening, and personalized communication to find and cultivate your best future donors.

Giving Tuesday matching gift programs are a powerful way to double donor impact and drive urgency during one of the most competitive fundraising days of the year. This post covers how employer gift matching works, how to promote a matching campaign, and strategies for maximizing donations when in-person events are limited.

Prospect research helps nonprofits identify and prioritize their most promising major gift donors by analyzing giving capacity, philanthropic history, and connection to your mission. This FAQ-style overview covers the basics of prospect research, why it matters in a virtual fundraising environment, and how to get started even without a dedicated research team.

Three types of social graphics that perform on Giving Tuesday — stat infographics, beneficiary quote cards, and announcement posts — with design tips on branding, the #givingtuesday hashtag, and free templates to get started fast.

Nashville-based Kindful has been named to the 2020 Inc. 5000 list of the fastest-growing private companies in America, ranking 1,492 with three-year revenue growth of over 300 percent. The recognition reflects Kindful's continued growth as a leading nonprofit software provider known for its user-friendly platform, beautiful interface, and best-in-class integrations.

Zoom fatigue — the tiredness, worry, and burnout that comes from prolonged video calls — is a real and widely experienced phenomenon accelerated by the sudden shift to remote work in 2020. This post explains what causes it, who is most affected, and practical strategies for reducing its impact on your wellbeing and productivity.

She's the First, a global nonprofit supporting girls' education, built a thriving branded monthly giving program by simply inviting supporters to join a dedicated giving community. In this Q&A, Development and Communications Manager Henah Parikh shares how they structured the program and offers practical tips for nonprofits looking to convert one-time donors into committed recurring givers.

An FAQ page is a low-cost, high-impact tool that makes your nonprofit more accessible by answering common questions before supporters even have to ask them. This post highlights strong examples of nonprofit FAQ pages and provides tips for writing clear, helpful content that improves supporter experience and encourages engagement.

Your nonprofit's website is often a donor's first point of contact, making it essential that it clearly communicates your mission, builds trust, and converts visitors into supporters. This post outlines seven actionable steps — from sharpening your homepage messaging to optimizing for mobile and SEO — to make your website work harder for your mission.