The Kindful Blog

This Black History Month spotlight highlights eight Kindful customers whose missions span racial justice, technology access, overlooked history, and mental health advocacy. Each organization's mission, areas of impact, and ways to donate or get involved are featured alongside diversity, equity, and inclusion resources for nonprofits.

Stories are among the most powerful tools nonprofits have, but fundraisers often wonder how long a single story can carry its weight before audiences tune out. This post explores the shelf life of nonprofit storytelling, offering guidance on how frequently to gather new stories, how to refresh existing ones, and how to maximize the impact of the narratives you share.

The relationship with a foundation's program officer matters more than the application itself. A step-by-step approach to vetting funders using 990-PF filings, making the call, and staying in touch — even after a rejection.

Effective nonprofit leadership in 2021 requires intentional effort from executive directors, board members, and senior staff to build resilient, high-performing teams after a turbulent year. This post outlines four best practices from the Nonprofit Leadership Alliance to help leaders strengthen their organizations and set their teams up for long-term success.

In January 2021, Bloomerang acquired Kindful — bringing together best-in-class online giving tools, real-time analytics, and donor engagement insights under one roof, with a shared mission to help small and mid-sized nonprofits do more with less.

Facebook fundraising has helped nonprofits raise millions by enabling supporters to create peer-to-peer campaigns directly on the platform — and understanding how it works is key to using it successfully. This guide explains the mechanics of Facebook fundraising, how to steward donors acquired through the platform, and strategies for sustaining those relationships beyond the initial gift.

2020 was a year of unprecedented challenges and unexpected generosity for the nonprofit sector — programs paused, volunteers disappeared, and yet thousands of new organizations were born and donors gave more than ever. Kindful's year-in-review reflects on the most meaningful moments and lessons from a year that reshaped what it means to serve a community.

Monthly donors give more over time and cost less to retain. Practical tips for setting up recurring donation infrastructure, identifying candidates from your existing database, and converting one-time givers — ideally within their first few months.

Virtual auctions aren't just digital versions of in-person events — they need multi-day bidding windows, live-stream finales, and mobile-friendly software. Five planning steps plus pricing guidance: start bids at 30–50% of FMV, buy-it-now at 150–200%.