May 23, 2016
Thanking Donors: It's Not Optional
Thanking donors is not just a courtesy — it is a core fundraising practice that directly affects retention and future giving. This post explains why donor acknowledgment must be timely, personal, and specific, and offers practical guidance for building a thank-you process that makes every donor feel genuinely appreciated.
May 17, 2016
Why Your Nonprofit Website Matters More than Your Facebook Page
Many nonprofits over-invest in social media while underestimating the strategic value of their own website. This post makes the case for prioritizing your nonprofit website over Facebook as the cornerstone of your digital presence, explaining why owned channels give you more control over donor experience and conversion.
May 5, 2016
Social Media Marketing 101: How Do You Repurpose Content?
Repurposing content across channels is one of the most efficient ways for nonprofits to stretch limited marketing resources. This social media 101 post explains how to adapt a single piece of content — like a blog post or donor story — for multiple platforms without sacrificing quality or relevance.
April 27, 2016
Put Your Data to Work: Making Data Integrity a Team Priority
Data integrity doesn’t happen by accident — it requires shared standards, team accountability, and consistent processes across your organization. This post explains how to make data accuracy a cultural priority, not just an IT concern, so your nonprofit’s donor records stay clean and trustworthy over time.
April 21, 2016
8 Things to STOP Doing on Your Nonprofit's Facebook Page
Many nonprofits unknowingly damage their Facebook presence with habits that repel followers and reduce engagement. This post identifies eight common Facebook mistakes — from posting too infrequently to over-promoting — and explains what to do instead to build an active, mission-aligned community on the platform.
April 18, 2016
Put Your Data to Work: The Power of Data Integration
Disconnected data systems create blind spots that cost nonprofits donors, revenue, and efficiency. This post explores the power of data integration — connecting your CRM, email platform, donation tools, and other systems — so your team has a complete, real-time picture of every supporter relationship.
April 14, 2016
3 Strategies To Turn Your Volunteers Into Advocates For Your Nonprofit
Volunteers who believe in your mission are natural advocates, but turning that enthusiasm into active promotion requires intentional strategy. These three approaches help nonprofits empower volunteers to share your story, recruit new supporters, and extend your organization’s reach into their own networks.
April 12, 2016
Put Your Data to Work: Is Your Nonprofit Data Useless?
Collecting nonprofit data is only valuable if your organization actually uses it to inform decisions. This post challenges nonprofits to examine whether their data is truly actionable, and offers a framework for turning raw donor information into insights that drive better fundraising and stewardship outcomes.
April 7, 2016
How Images Make Your Fundraising Campaign Standout
Compelling images are one of the most powerful tools available to nonprofit fundraisers, capable of turning a generic campaign page into an emotionally resonant giving experience. This post explains how to choose and use photography effectively in fundraising campaigns to capture attention, convey impact, and inspire donors to give.
