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The Kindful Blog

Resources to help nonprofits do more good.
January 3, 2017
ClickBid and Kindful have integrated to give nonprofits a powerful mobile bidding solution that syncs seamlessly with their donor database. ClickBid handles event check-in, bid management, and payment collection, while all bidder data and giving history automatically flows into Kindful donor profiles. Together, the two platforms eliminate manual data entry and help nonprofits run more organized, engaging, and data-rich fundraising events.
December 28, 2016
Donor personas — built from real interviews, not internal guesses — reveal who your supporters are, how they communicate, and what motivates them to give. A three-step process to build, validate, and use them across your team.
December 22, 2016
IRS rules require written acknowledgment for gifts of $250 or more. A practical FAQ on what to include, when to send, how to use Bloomerang to generate and mail statements, and what triggers the requirement for goods-and-services disclosures.
December 20, 2016
Kindful's new integration with OneClickPolitics connects grassroots advocacy tools with donor management, allowing nonprofits to track supporter petition activity directly in donor records. When a supporter signs or receives a petition, a note is automatically created in their Kindful profile, enabling smarter follow-up and more targeted communications. This integration helps organizations build deeper relationships by understanding both the giving and advocacy behaviors of their supporters.
December 15, 2016
Donor abandonment—when a potential donor leaves a donation form before completing their gift—costs nonprofits an average of 60% of their potential revenue. Five targeted solutions address the root causes: simplifying the giving process, displaying security indicators, minimizing required fields, offering suggested donation amounts, and fitting everything onto a single page. Implementing even a few of these changes can meaningfully reduce abandonment rates and increase completed donations.
December 12, 2016
Facebook Fundraisers offer nonprofits a way to tap into the world's largest social network for peer-to-peer fundraising, but the platform comes with important limitations around data access and fee structures that every organization should understand. This article presents the key facts nonprofits need to make informed decisions about whether and how to incorporate Facebook Fundraisers into their strategy.
November 30, 2016
On GivingTuesday, the Kindful team visited Thistle Farms, a Nashville nonprofit that empowers women survivors of trafficking and addiction through residential care and social enterprise. Founded by Becca Stevens in 1997, Thistle Farms provides healing, community, and economic opportunity through a bath and body product line, a cafe, and global trade partnerships. Their story demonstrates how love-centered nonprofit work can create lasting transformation for women who have survived extraordinary hardship.
November 10, 2016
GivingTuesday is one of the highest-impact days of the nonprofit calendar, and email is one of the most effective channels for engaging your audience during the campaign. This post showcases standout GivingTuesday email examples from organizations like Roundabout Theatre Company and Oxford American, breaking down what makes each one effective in driving action. Use these examples as inspiration to craft your own compelling GivingTuesday email sequence that motivates donors to give.
October 28, 2016
Nonprofits can boost their Giving Tuesday results by borrowing proven tactics from Black Friday and Cyber Monday marketing. This post explores how to personalize donor asks based on interests and giving history, create a sense of urgency, and use targeted outreach to turn the holiday giving season into a major fundraising opportunity.
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