The Kindful Blog

Fundraising thermometers are a proven visual tool for motivating donors by showing real-time campaign progress — but there are more creative ways to visualize momentum. This post offers four fresh takes on the classic thermometer concept to make your campaigns more engaging, on-brand, and shareable.

Peer-to-peer fundraising has become one of the most effective virtual fundraising strategies, enabling nonprofits to reach new donors through the networks of their existing supporters. This post explains how to build and launch a virtual peer-to-peer campaign, with practical guidance on setup, promotion, and engaging participant fundraisers to maximize results.

Facebook's free peer-to-peer fundraising tools let your supporters crowdfund on your behalf. Three steps to get started: verify eligibility, register to collect donations, and give supporters a simple how-to guide.

Peer-to-peer fundraising lets your most dedicated supporters become fundraisers themselves, expanding your reach far beyond your existing donor base. This post shares four teamwork-focused tips for running a successful peer-to-peer campaign, from recruiting the right fundraisers to keeping participants motivated and on track throughout the campaign.

Drawing from Classy's own #ClassyGives campaign that exceeded its $50,000 goal by raising $72,726, this post shares ten creative peer-to-peer fundraising tactics that real supporters used to engage their networks. Each idea is paired with practical tips nonprofits can apply to their own campaigns to energize fundraisers and drive more donations.

Five components every P2P email needs — a strong subject line, a fast opener, tight body copy, a visually distinct CTA button, and a warm close — plus writing tips for getting to the ask before readers stop reading.

Peer-to-peer fundraising empowers supporters to raise money on your behalf, making it one of the most scalable and community-driven fundraising strategies available — especially valuable when in-person events are restricted. This resource hub introduces the core concepts of peer-to-peer fundraising and compiles tools, guides, and examples to help nonprofits plan and launch effective campaigns.

The CARES Act included forgivable payroll protection loans that nonprofits were eligible to apply for, offering immediate relief during the economic fallout of the COVID-19 pandemic. This post explains how nonprofits can access those funds, what requirements apply, and what steps to take to move quickly before funding runs out.

When the COVID-19 pandemic forced nonprofits to cancel in-person events and donor meetings almost overnight, organizations had to pivot rapidly to digital fundraising strategies. This post walks through practical ways to shift your fundraising online — from virtual events and email campaigns to social media appeals — drawing on survey data from over 2,500 nonprofit professionals.