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The Nonprofit’s Playbook To Using Mailchimp

Given the restrictions on in-person activities and events, digital marketing has never been more important—and that’s especially true when it comes to email marketing. We’ve heard from so many of you that Mailchimp is the solution to your email marketing needs, and we want to make sure you have a resource that helps you send beautiful emails that compel your subscribers to donate and support your mission.

With that in mind, we’ve put together this free eBook for nonprofits that are looking to use Mailchimp as their email marketing software.

Download free Mailchimp email templates

Smartphone on dark surface showing Mailchimp app with text about nonprofit playbook using Mailchimp.

Additional Resources

November 23, 2020
A survey of nonprofit professionals breaks down the top four email platforms — Mailchimp, Constant Contact, Emma, and Gmail — by use case, features, integrations, and price, with a clear recommendation for tools that sync with your CRM.
December 29, 2020
Monthly donors give more over time and cost less to retain. Practical tips for setting up recurring donation infrastructure, identifying candidates from your existing database, and converting one-time givers — ideally within their first few months.
September 5, 2017
From first hearing about your cause to becoming an advocate who recruits others, donors move through four stages. Here's what to do at each one — awareness, consideration, decision, and evangelism — to keep them moving forward.