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Online Fundraising That Works

A guide to website, email, and social media for nonprofits.

In a recent survey of over 1,200 nonprofit professionals, more than 50% said that improving their online fundraising tactics was their most important priority to help them raise more funds. Are you also looking to improve your online fundraising efforts? Then this guide is for you!

In this guide, you’ll learn:

  • How to evaluate your current tactics
  • Website, email, and social media strategies
  • Practical tips you can apply to your organization now
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Additional Resources

November 23, 2020
A survey of nonprofit professionals breaks down the top four email platforms — Mailchimp, Constant Contact, Emma, and Gmail — by use case, features, integrations, and price, with a clear recommendation for tools that sync with your CRM.
December 29, 2020
Monthly donors give more over time and cost less to retain. Practical tips for setting up recurring donation infrastructure, identifying candidates from your existing database, and converting one-time givers — ideally within their first few months.
September 5, 2017
From first hearing about your cause to becoming an advocate who recruits others, donors move through four stages. Here's what to do at each one — awareness, consideration, decision, and evangelism — to keep them moving forward.