Today, Kindful is excited to announce the launch of the Apple Pay and Google Pay donation options. These new features allow donors to give to the nonprofits they care about using these popular digital wallets.
Nonprofits have been asking for more ways to engage the 40 million+ Apple Pay users and 150 million+ Google Pay users in the United States who may prefer to give using these platforms. These digital wallets are already trusted by millions of people for making purchases online and in stores, so it makes sense to offer these familiar and secure payment options for nonprofit donations as well.
Research also shows that single-click payment options dramatically increase online conversion rates. Donors can complete their gift faster and with less friction, which results in higher donation completion rates for nonprofits. Plus, Apple Pay and Google Pay provide an extra layer of security that makes donors feel more comfortable giving online.
Donors who visit a Kindful-powered donation page will now see Apple Pay and Google Pay as payment options alongside traditional credit and debit card entry, depending on the device and browser they are using. When donors select Apple Pay or Google Pay, they can quickly authenticate the payment using Touch ID, Face ID, or their device PIN and complete the transaction without having to enter their full card information.
This makes the donation process faster and more secure for donors, which is a win for everyone.
For nonprofits, this new feature opens the door to a broader pool of potential donors who prefer these payment methods. Supporters who might abandon a donation form when asked to enter their card information manually now have a faster, easier option. This means fewer incomplete donations and more completed gifts for your organization.
Adding Apple Pay and Google Pay to your donation pages requires no extra setup. These options will automatically appear for donors who are using a compatible device and browser when visiting your donation page.
Current Kindful customers can take advantage of Apple Pay and Google Pay starting today. Simply log in to your Kindful account and navigate to your donation forms to see the updated payment options in action.
If you're not yet a Kindful customer and are interested in offering Apple Pay and Google Pay for your donors, schedule a demo to see how our platform can help your organization raise more.
