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eBooks

A Wealth of Information

How prospect research eliminates guesswork and maximizes your fundraising efforts.

Someone offers to cover the expenses for you to throw a fundraising dinner. The catch? It’s tonight and you only have 50 seats.

Who would you invite and why?

When it comes to fundraising, you can’t afford to leave a wealth of information on the table. That’s why learning about prospect research and utilizing tools that can help you reach qualified prospects is so important.

In this guide, you’ll learn:

  • The benefits of prospect research
  • Predictive qualities of giving
  • And how to be more confident with your fundraising!
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Additional Resources

November 23, 2020
Which email marketing software is best for your nonprofit?
A survey of nonprofit professionals breaks down the top four email platforms — Mailchimp, Constant Contact, Emma, and Gmail — by use case, features, integrations, and price, with a clear recommendation for tools that sync with your CRM.
December 29, 2020
Our Tips For Launching A Successful Monthly Giving Campaign
Monthly donors give more over time and cost less to retain. Practical tips for setting up recurring donation infrastructure, identifying candidates from your existing database, and converting one-time givers — ideally within their first few months.
September 5, 2017
Why it's important to understand the donor journey
From first hearing about your cause to becoming an advocate who recruits others, donors move through four stages. Here's what to do at each one — awareness, consideration, decision, and evangelism — to keep them moving forward.
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