As 2019 comes to a close, so does the end-of-year giving season. If you’re looking to make the most of this time, we recommend checking out some of our favorite end-of-year Facebook fundraising campaigns. As you’ll see below, we’ve shared screenshots of these posts from late last year, as well as a short summary of how you can adopt some of the strategies they employed.
Harvest Hands - Impact StoryHarvest Hands works to further education, healthy living, spiritual formation, and economic development in South Nashville. In this post, they’ve shared an end-of-year appeal with an impact story. As you can see, they specifically called out a person their organization has served. This reinforces an important message to their donors: Your money helps real people. Can you share any stories of how your donors are helping real people? If so, include that in your Facebook posts and other collateral!
Harvest Hands exists to raise up local leaders in South Nashville—leaders like Antwan. Watch his story now.⠀ .⠀ There's...Posted by Harvest Hands Community Development Corp. on Friday, December 28, 2018
Scott Hamilton CARES Foundation - Crowdfunding IncentivesScott Hamilton CARES Foundation* is dedicated to changing the future of cancer by funding advanced, innovative research that treats the cancer while sparing the patient. Their end-of-year appeal included a mention of their fundraising campaign (#B4TheBallDrops). This was a smart way to remind people that they had an urgent, time-sensitive need. By including the crowdfunding component and listing the incentives for top fundraisers, they motivated people to join in on multiple fronts.
Wanna win an autographed skate featuring the 2018 cast of the Scott Hamilton & Friends show? Help us meet our goal of...Posted by Scott Hamilton CARES Foundation on Friday, December 21, 2018
YEAH! - Campaign-Specific AppealYouth Empowerment through Arts and Humanities* (YEAH!) provides a safe learning environment for teens that will empower them not only in the arts but in life skills, volunteerism, and community service. They made a campaign-specific appeal, asking people to support their Scholarship Fund, with a direct link to their organization’s donation page. They also included a quote from a beneficiary, which is another way to remind prospective donors that their money will support a real person.
"It really doesn't get better than this." - Anonymous, 14 Support our Scholarship Fund by making a one-time or...Posted by Youth Empowerment through Arts & Humanities, Inc. on Tuesday, December 11, 2018
Poverty and the Arts - Multiple Engagement OptionsPoverty and the Arts is a Nashville-based nonprofit social enterprise that provides people impacted by homelessness with artistic resources and community support to enhance their quality of life through income, creativity, and accessible programming. Their end-of-year appeal included multiple engagement options, as well as a simple time lapse video. Not everyone can give in the same way. By reminding people how many ways there are to support your organization, you’re increasing your odds that you’ll get more support for your mission. Including a video is a nice touch here as people are more likely to engage with a post that includes one. If you have time, we recommend putting together a simple one that highlights what your organization has accomplished this year.
Support artists impacted by homelessness this holiday season by purchasing an original art piece or making a year-end...Posted by Poverty and the Arts on Monday, December 24, 2018
Just One Africa - Impact Note From FoundersJust One Africa* cares for orphans and vulnerable children in Kenya by providing access to clean water and by partnering with local leaders to provide sustainable solutions which create hope through care, education, and community development. In their end-of-year appeal, they featured an impact-per-dollar metric and a short note from the nonprofit’s founders. They also let their supporters know that there was a matching gift element at play. Adding a personal touch from the founders is a great way to show the human side of your organization; it shows that everyone at the organization is invested in the cause. It’s also always a great idea to let people know exactly how their money will be spent. The more specific you can get, the better. People will be much more likely to part with their money if you can show they how that money will be used.
This holiday season, give the gift of home. With your best gift, 31 children will have the chance to experience a life...Posted by Just One Africa on Friday, December 28, 2018
The Nashville Food Project - Big AnnouncementThe Nashville Food Project* brings people together to grow, cook, and share nourishing food, with the goals of cultivating community and alleviating hunger. In their Facebook post, they made an end-of-year appeal that included a big announcement and a matching gift incentive. Changes in your organization are worth mentioning. Are you moving spaces? Are you offering more services to the communities you serve? If so, make sure your prospective donors are aware that your needs may be changing too. It’s also a great time to tie in a matching gift incentive if you have one because people will be even more motivated to give (since their donation will have double the impact).
We're packing boxes!! In just one week, we’re saying goodbye to our home of the past 9 years. This is an enormous...Posted by The Nashville Food Project on Wednesday, December 12, 2018
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