3 Ways to Encourage Donor Engagement on Orphan Sunday
Starting a movement is possible no matter how big or small your organization. Just look at Orphan Sunday. In just just a few years, what began as a simple call to action in a small church in Lusaka, Zambia has become a global movement raising awareness about the orphan crisis in over 50 countries.
Whether you’re an organization directly addressing the orphan crisis or your work ties into the movement through other human rights issues, celebrating Orphan Sunday on November 2 with the international community is a relevant and powerful way to encourage donor engagement. Here are three ways that your nonprofit can get involved in Orphan Sunday in your community and with your donors.
1. Create Your Message
We’ve taken the old adage and tweaked it a bit – “If you don’t have anything compelling to say, don’t say anything at all.” There are dozens of angles and directions from which you can take on the orphan crisis, and it’s up to you to decide which one will best galvanize your donor base. Plus, with over 400 Orphan Sunday campaigns worldwide, taking the time to find a unique approach to your message will help it be heard clearly inside the larger conversation. Do your research. Find the message that unique to your mission and connect with your constituents. Encourage donor engagement.
2. Spread the Word
With over 150 million children affected by the international orphan crisis, the need for awareness is greater than ever. But with countless avenues available to help you share your message, the ability to spread the word is great than ever as well. Once you’ve determined what your message is, social media is an easy, but powerful way to share it with your constituents. Because Orphan Sunday is only one day, you don’t need to waste time or resources on print materials or major publications. A compelling and well-timed tweet can have just as much influence as a month-long campaign. Also consider partnering with a local church or school to share your message of caring for orphans with their contributors. Many people don’t know how to get involved, so don’t be afraid to tell them exactly how they can help, whether it’s through online donations, volunteering or even just sharing on their own social media platforms.
3. Make Online Giving Easy… And Track It!
Because Orphan Sunday is only one day, it gives your organization a great opportunity to encourage online donor engagement for a set period of time, allowing you to target those who may not already be online contributors. Use your social media messaging or even a targeted email blast to point people to distinct donation pages built just for Orphan Sunday. That way, you can accept donations and track first-time donors who were brought in by your Orphan Sunday campaign in order to create follow-up communication specific to them.
At Kindful, we have the privilege of working with a number of organizations who are working to care for orphans all over the world and in their own communities. And we love helping organizations maximize their potential and build innovative movements of their own. Connect with us today and discover all the ways you can grow donor engagement with Kindful!